A behind the scenes video made for Grafik Magazine to be presented at Semi-Permanent at Melbourne 2009.

Family is a graphic design studio and was established in 2006.
Providing a unique and different approach to sectors such as music, fashion, culture and the arts. Family are interested in collaborating with other designers and creatives in various sectors.

FAMILY

Architect Davide Marchetti of Rome proposed an office building with a punctured rammed-earth facade for a competition in Leeds, UK, AKA Awesometown.

The main idea is to create a solid, and “sculptural object” by simply carving out a complex and articulated shape out of a volume: what seems to be a banal gesture becomes rather a way to obtain a “dramatic” environment.

Rather than be massive, somehow monumental, the architecture wants to suggest movement and tension. Some parts of the building just lean out of the block overhanging the river Aire: others reach out but do not touch. The original tool comes from a simple 4 by 4 meter module: different volumes stacked in different heights and directions generate a geometrical method to have large terraces and flat roofs.

from Dezeen Design Magazine, a great online resource for inspiration of all kinds.  Do check out the great Graphic Design section, defiantly a site for the bookmarks folks!

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